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1000 Sofia, 16 “Bacho Kiro” str.
Tel. / Fax +359 2 9894024
E-Mail: ubb@i-n.net
www.pivovari.com |
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Misuse: UBB unified rules for the letters size and placement of responsible drinking slogan – please see Appendix 1
Minors:
- to avoid targeting minors’ audience, brewers’ commercial communications should not incorporate images of people who are, or look as if they are, under 25 years of age.
- to avoid targeting minors’, adverts that have some images, music, cartoon characters, personalities that might have a special appeal to minors require a special attention. Beer adverts is forbidden to incorporate cartoons characters and personalities traditionally related to the children/minors’ literature, culture, images. When in doubt, the advert is recommended to be presented to the Copy advice jury.
- to avoid targeting minors’ audience, it is a responsibility of the advertiser before TV media placement of any beer ads to check on the composition of the audience – minimum 70% of it to consist of adults (above legal drinking age - 18 years).
Responsible Drinking and Driving
- in the commercial communications for beer it is forbidden the act of driving to precede or to coincide with the act of drinking beer.
Sport Achievements and Success
- in the advertising communication for beer it is forbidden the act of sports to precede or to coincide with the act of drinking beer.
- brewers’ commercial communications re TV broadcasting of sport events require the majority of the viewers/audience to consist of adults (above the legal drinking age – 18 years). |
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Supplemental rules regarding copy advice and post-monitoring initiatives |
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Copy-advice
Further applying of copy advice practice to the UBB members’ TV, cinema, radio, press, posters, meshes, billboards ads (non-binding, voluntary, free, at a request of the beer advertisers)
Post monitoring
For better Code compliance UBB members continue to apply post-monitoring to all TV, cinema, radio, press, billboard, mesh, posters ads. In case of doubt the problematic ads to be checked and assessed by independent experts, who are listed and approved by the UBB Board.
All newly established mechanisms, procedures, terms and conditions for better SR Code compliance are arranged under an Internal Regulations document, adopted and signed by UBB members on the 28th of January 2009. |
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