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1000 Sofia, 16 “Bacho Kiro” str.
Tel. / Fax +359 2 9894024
E-Mail: ubb@i-n.net
www.pivovari.com |
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Publishing of informational brochure “Self-regulation and commercial communications. The brewing industry – a responsible business for responsible consumers” - 5000 copies, of which 3000 were distributed through a national daily, and 1800 copies by UBB. The brochure contains some of the most important documents and statements by officials that encourage self-regulation and the Code for responsible commercial communications of UBB members. |
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Participation in workshops, round-tables and other public events for popularizing the best SR practice of UBB – more than 700 participants only in year 2008; |
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Regular press conferences for popularizing the self-regulatory system of UBB – clips about moderate consumption, self-regulation initiatives, circulation of brochures, digests and print materials; |
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Responsible PR policies – more than 230 publications and interviews in the media about UBB's initiatives in commercial communications and upholding public interests; |
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Publishing of a Manual “European project for social responsibility – priority of the self-regulation of the brewing industry” - 500 copies, A4, 136 pages, distributed by UBB to 480 participants in UBB events, journalists and interested parties. |
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Online library for SR good practice and models applied by UBB, The Brewers of Europe members and EU countries – available at www.library.pivovari.com |
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Active position in creating and developing a national body for self-regulation; |
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| Beer companies own SR initiatives |
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November 12, 2008, Brussels – ЕU Excellence in Road Safety Awards – recognition for best practices and awards for the campaign “Alcohol is a poor driver” for Kamenitza – UBB member. |
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“Zagorka” - international campaign for “Heineken” - “Distinguish the signs”, aimed at preventing alcohol abuse and to proclaim responsible drinking; |
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| Actions to strengthen the self-regulation system for responsible commercial communications of the UBB members – 2009 |
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Adopting supplemental texts in the UBB Code for Responsible Commercial Communications and Ethical Standards (herewith after referred “the SR Code”), as follows:
“Chapter I - Misuse
(new) “Placement of a special wording to avoid misuse is obligatory to be put on any TV, press, print, billboard and cinema ads of UBB members. Letters size and placement of the wording is specified in the Internal Regulations document.“
Chapter II – Minors(new) “Placement of age-check on the websites for commercial communications (brand websites) of beer producers is obligatory”. |
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Adopting amendments in the Internal Regulations for applying the SR Code of UBB, based on The Brewers of Europe (BoE) Operational Standards for Self-regulation of commercial communications (SRCC) and EU countries good practices. |
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