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1000 Sofia, 16 “Bacho Kiro” str.
Tel. / Fax +359 2 9894024
E-Mail: ubb@i-n.net
www.pivovari.com |
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| Appendix 1 |
| UBB Internal Regulations for placement and format of the slogan for responsible drinking |
Print
Sort of print
Should be used in papers, magazines, flyers, posters, billboards, mashes on which a beer brand or product is advertising.
Type of letter used in slogan
Normal: Arial, Verdana, Times New Roman
Size of slogan
The slogan’s length is not less than 30% of the length of the longer side of the adverts’ area (surface)
Position of slogan
The slogan shall be put on the longer side of the advert. On the outdoor ads the slogan is put at a sufficient elongation (space) from the adverts’ edge. Mixture with other wording (texts) is not permitted.
Layout slogan
Slogan must be sufficiently seen from the colour used as ads’ background. Use either black or white letters in the slogan as much as possible. If not possible – use any of the basic adverts’ colours.
Language
The slogan must be in Bulgarian.
Television and cinema
Type of letter used in slogan
Normal, Arial, Verdana, Times New Roman
Position
Horizontally below on the screen. Mixture with other wording (texts) is not permitted.
Layout slogan
Slogan must be sufficiently seen from the colour used as background
Position slogan
Slogan must be isolated from rest of body text and horizontally placed in order to attract enough attention.
Format of letters of slogan
Screen 4:3 - slogan letter number - minimum 14; screen 16:9 slogan letter number -minimum 16
Duration of slogan show
Minimum 4 seconds to be shown. If the advert is less than 5 seconds – during the whole emission.
Language - Bulgarian
Position of slogan
Horizontally below in the screen in the “title save area” (or “text safe”).
For other details please see Print |
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