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1000 Sofia, 16 “Bacho Kiro” str.
Tel. / Fax +359 2 9894024
E-Mail: ubb@i-n.net
www.pivovari.com |
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Code of Responsible Commercial Communications and Ethical standards of the members of the
Union of Brewers in Bulgaria |
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The USB Self-regulatory Council is made up of representatives of all member companies and is obliged to ensure the observance of the Code of Responsible Commercial Communications and Ethical Standards, as well as the implementation of mechanisms that guarantee the compliance of the communications strategy of the brewing industry itself to the Code. The membership of the Council, its structure and activities are defined by guidelines approved by all brewing unions associated in UBB.
The Code of Responsible Commercial Communications and Ethical Standards of Brewers aims to protect the interests of beer consumers and not of beer producers. Our responsible commercial communications’ goal is to keep beer drinkers in the country well informed about all of the above-mentioned principles as they are intended exactly for beer’s friends. This is why the bulk of attention is directed at them.
Following the established self-regulation rules and practices of our European colleagues, we aim to construct a complete system for responsible commercial communications, which consists in part of empathy, concern and adequate actions in case of complaints from consumers or their associations, who believe that the principles of the Code have been breached. In such cases the Council is obliged to review the case, prepare a position and communicate it to all involved sides.
We are convinced that by taking these first steps in constructing the self-monitoring system, which will supervise the observance of responsible commercial communications in the brewing industry, we are on the shortest and safest route to establishing the norms for transparency, open dialogue and interaction with the persons targeted by our advertisements, sponsorships, and beer promoting events.
This Code and relevant documents are adopted and signed by all UBB beer producing members on February 1, 2005. Supplemented and amended by General Assembly - Minutes №143 from January 29, 2008 and Minutes №150 from January 28, 2009. |
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