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1000 Sofia, 16 “Bacho Kiro” str.
Tel. / Fax +359 2 9894024
E-Mail: ubb@i-n.net
www.pivovari.com |
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Code of Responsible Commercial Communications and Ethical Standards of the Members of the
Union of Brewers in Bulgaria |
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Commercial communications about beer should not associate consumption with the operation of potentially dangerous machinery or with the performance of potentially hazardous activities. |
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ІV. HEALTH AND MODERATE CONSUMPTION |
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Commercial communications about beer must not attribute to the beverage the property of preventing, treating or curing a human disease or refer to such properties; |
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Commercial communications about beer should comply with specific legal requirements, including reference to government issued sensible drinking guidelines or limits. Labelling, presentation, and advertisements of beer must conform to the legislation of the Republic of Bulgaria. |
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Commercial communications about beer should not create any confusion as to the nature and strength of beer; |
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Commercial communications about beer should not present high alcoholic strength in itself as a positive quality of the brand or as a reason for choosing it. On the other hand, messages may not imply that consuming beer of low alcohol content will avoid misuse. (This rule does not apply to non-alcoholic beer.) |
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V. PERFORMANCE |
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Commercial communications should not create the impression that consumption of beer enhances mental ability or physical performance, e.g. when engaging in sports; |
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Commercial communications should not create the impression that consumption of beer enhances social or sexual success. |
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VІ. PROMOTION AND SAMPLING |
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No promotion should encourage irresponsible or anti-social behaviour or alcohol misuse, in particular excessive consumption; |
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Sampling is allowed at licensed or private premises, trade fairs or occasions in accordance with local regulations. (Sampling includes tasting.) |
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No sampling of beer should be offered to minors. |
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UBB SELF-REGULATORY COUNCIL |
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| In order to put into effect the principles of the Code of Responsible Commercial Communications and Ethical Standards, and to implement the means of ensuring compliance of commercial communications with the standards set forth in the Code, the members of the Union of Brewers in Bulgaria (UBB) establish the Self-regulatory Council of Beer Producers. |
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