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1000 Sofia, 16 “Bacho Kiro” str.
Tel. / Fax +359 2 9894024
E-Mail: ubb@i-n.net
www.pivovari.com |
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Regulations for Implementing the Code of Responsible Commercial Communications and
Ethical Standards of the Brewing Industry in Bulgaria |
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Position of slogan
The slogan shall be put on the longer side of the advert. On the outdoor ads the slogan is put at a sufficient elongation (space) from the adverts’ edge. Mixture with other wording (texts) is not permitted. |
Layout slogan
Slogan must be sufficiently seen from the colour used as ads’ background. Use either black or white letters in the slogan as much as possible. If not possible – use any of the basic adverts’ colours. |
Language
The slogan must be in Bulgarian. |
Television and cinema |
Type of letter used in slogan
Normal, Arial, Verdana, Times New Roman |
Position
Horizontally low on the screen. Mixture with other wording (texts) is not permitted. |
Layout slogan
Slogan must be sufficiently seen from the colour used as background |
Position slogan
Slogan must be isolated from rest of body text and horizontally placed in order to attract enough attention. |
Format of letters of slogan
Screen 4:3 - slogan letter number - minimum 14; screen 16:9 slogan letter number -minimum 16 |
Duration of slogan show
Minimum 4 seconds to be shown. If the advert is less than 5 seconds – during the whole emission.
Language - Bulgarian |
Position of slogan
Horizontally below in the screen in the “title save area” (or “text safe”). |
| For other details please see Print |
Minors: |
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To avoid targeting minors’ audience, brewers’ commercial communications should not incorporate images of people who are, or look as if they are, under 25 years of age. |
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To avoid targeting minors’, adverts that have some images, music, cartoon characters, personalities that might have a special appeal to minors require a special attention. Beer adverts is forbidden to incorporate cartoons characters and personalities traditionally related to the children/minors’ literature, culture, images. When in doubt, the advert is recommended to be presented to the Copy advice jury. |
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To avoid targeting minors’ audience, it is a responsibility of the advertiser before TV media placement of any beer ads to check on the composition of the audience – minimum 70% of it to consist of adults (above legal drinking age - 18 years). |
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| Read more ... |
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