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1000 Sofia, 16 “Bacho Kiro” str.
Tel. / Fax +359 2 9894024
E-Mail: ubb@i-n.net
www.pivovari.com |
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Fulfillment of Commitments of Union of Brewers in Bulgaria to the EU Alcohol and Health Forum |
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In the framework of the UBB project, with the support of the Bulgarian Association of Industry (BIA) and the Association of Bulgarian Advertising Agencies, UBB organised 3 roundtable discussions, 2 seminars and one international Forum under the patronage of the Bulgarian Minister of European Affairs and attended by the ambassadors of The Netherlands, Denmark, Belgium, The Brewers of Europe Secretary General and his Deputy, governmental and Health Ministry officials.
The UBB’s self-regulatory good practice model has been spread among over 52 Bulgarian branch associations, NGOs and governmental institutions. The events were attended by 550 persons. The European Advertising Standards Alliance (EASA) participated as guest lecturers at the April, May and November events, where the hosts were UBB, BIA and the Association of Bulgarian Advertising Agencies.
A special reference book has been published that includes detailed information on brewers’ self-regulatory practice, the UBB’s system, its role in protecting consumers’ interest, and other Alcohol and Health Forum initiatives. The book has been circulated to 500 representatives of governmental institutions, consumer organisations, NGOs and branch organisations. To encourage the SR process in Bulgaria and be most transparent in its public communications, UBB puts on its website articles and documents re the UBB and European responsible commercial communications good practices, brewers self-regulation achievements, initiatives and commitments in the frame of Alcohol and Health Forum, information on European and local acts re consumers protection, alcohol related harm reducing, UBB campaigns in protecting social interest, pictures of different events and documents facsimiles. Due to UBB SR Action Plan all brewing companies in Bulgaria put age-check on their websites and wording for moderate consumption on their TV , press and billboard adverts.
In November KPMG checked the UBB papers, memos, publications etc. and found that the reported data and results are in compliance with the AHF commitments fulfillment and output indicators are reached as it is stated in UBB Submission form to the EU Forum. |
Next steps |
The initiatives and results of copy advice recommendations, and post-monitoring findings will be continued and publicly announced at least yearly at UBB press conferences. The results are available on request.
2009 new SR initiatives of UBB are publicly announced in January after the General Assembly meeting of the organization. |
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